A long time ago, back in 1931, in a dusty vortex and to the accompaniment of horses’ hooves hammering, an idea was born: a watch with a dial that could protect itself from shocks, all the while offering a personalised engraved case-back. Eighty years later, the Jaeger-LeCoultre Reverso has progressed from watchmaking icon to cult status.
In 2011, the Reverso will appear in even more surprising and seductive guises, while remaining loyal to its legend that continues to push the borders of creativity.
By imagining a reversible watch with a case that would revolve in order to protect the dial and expose only the metal back to shocks, the designers of the Reverso knew that they had found an effective technical answer to the challenge that was given them: “to create an elegant watch capable of surviving polo”!
They undoubtedly were not aware that their idea was gearing up to play another very different role than that of protective shield. The steel or gold back that could be made to appear by turning the case was going to write a new page in the history of watchmaking. A clean page that would make the Reverso much more than a watch: a cult object that every Reverso owner could make unique by personalising it.
After 80 years of celebrating classicism, the new Jaeger-LeCoultre Grande Reverso Ultra Thin turns revolutionary by focusing on extreme simplicity. The extremely diminutive width of Jaeger-LeCoultre Calibre 822 (at just 2.94 mm) has enabled the design engineers to build a Reverso slimmer than ever before. While the case with its generous new proportions asserts an authentic presence on the wrist, its slenderness makes it both light and comfortable to wear thanks to its subtly curved shape.
The pure dial with its vertical guilloché pattern, the restrained design of the Arabic numerals, the slim blued hands: all the aesthetic codes of the Reverso are sublimated within this ultra-thin interpretation.
And because this new Reverso is intended to be a bridge between past and present, Jaeger-LeCoultre has decided to create two Grande Reverso Ultra Thin 'Tribute to 1931' limited series in steel and in pink gold, featuring a black or white dial with dagger-shaped hands and baton-type hour-markers directly inspired by the original Reverso. The spirit of 1931 in contemporary dimensions, and all the Art Deco charm of the first Reversos interpreted in today’s language.
The Grande Reverso Ultra Thin, will be a standard production model while the Tribute to 1931 will be a limited series. This watch mimics the original Reverso by NOT carying the "JLC" name on the dial, simply "Reverso" was common with very early examples.
Inside the watch is JLC manually-wound and hand-decorated ultra-thin movement, the Caliber 822. Both the limited and non-limited Reverso will be available in steel and pink gold.
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